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Friday, June 17, 2011

Make Money, Make a Difference With Conscientious Capitalism

Is Conscientious Capitalism the way of the future? Can good people help good causes, like animals, charity and the environment while still being able to make money?
The revelation sweeping through business, including Internet and online marketing, is this: people are more likely to actually take action to do good if there's also something in it for themselves.
Selfish? Maybe. Effective? Absolutely!
Pure altruism is noble, but nowadays we must be realistic - most of us need more than that to really motivate us.
The thing is, there's nothing wrong with making money by helping. If, for instance, more money can be raised for a great cause by motivating fundraisers through incentives, you've got a win-win situation that becomes a massively powerful tool for good.
That's how Conscientious Capitalism works; the more we earn for our cause, the more we earn and the more people we can recruit to help us earn even more. Luckily, a new path for doing good in the 21st century has emerged, during a time when traditional capitalism has landed us in some of the biggest, stickiest moral and practical dilemmas humanity has experienced so far. Environmental catastrophes, for instance, are reaching crisis proportions. However, a new paradigm has formed and is spreading like wildfire.
This may be the salvation we've been seeking. Make money by doing good. Talk about a win-win situation The groundbreaking new business model for the future is called Conscientious Capitalism and it is explained, below:
Although it may sound like an oxymoron to some, what Pepperdine University's Molly Lavik has dubbed "conscientious capitalism" is a new hot topic in the land of enterprise. Business Week's Karen E Klein defines this moralistic trend as "ethical innovation" that "takes place when businesses make money while also making a difference." What Klein describes here is the belief system that underlies socially conscious business practice, such as Starbucks' emphasis on fair trade and Patagonia's environmental initiatives.
Case in point: There are some bright new stars in the Internet Marketing arena, such as Carlos 'Art' Nevarez and Maria Gudelis, who have taken this concept to heart. In their BreathlessMom campaign, they are on an urgent mission to raise funds for a young wife and mother named Sharlie, who is in desperate need of a double-lung transplant.You see, Sharlie has cystic fibrosis, and at 32 years of age, is already beating the odds. Art wants to be sure she continues to. Art also realizes that, with all the competing and urgent causes out there, the only way to attract the attention Sharlie deserves is by offering folks a chance to share in the profits raised - knowing that people will work even harder when there's 'something in it for them'.
So he has launched a wildly successful campaign in which people like you and me can make money by raising money for her surgery; while earning revenue for ourselves (which we can either keep or donate back to the cause), we can double or triple our impact in raising money for Sharlie's surgery, because every person along the way who gets involved is also getting something back - and every single step of the process is totally transparent and above-board.
Like I said - WIN-WIN-WIN. Think you'd like to be part of this new business model for the future? Then please click on the link below and check it out now. If not for yourself, for Sharlie.
Thank you!
Cathy Taibbi
For more information: http://momsmoneysolutions.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Cathy_Taibbi

Article Source: http://EzineArticles.com/6305448

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