Google Panda Algorithm Update - Article Marketing And How To Write Articles

Article marketing will live on, but you may have to learn how to write articles differently after the Google Panda algorithm update. Some call it the Farmer update, but that is just one guy's name for it - Google named it Panda, so Panda it is. What did this Panda algorithm update achieve?

Panda is an update to Google's search engine algorithm, that determines what web pages should be indexed and where these pages should appear in the results pages offered to people using specific search terms to find information. In a nutshell, it changed the way Google looked at web pages and listed them and in turn, the way that online marketers used article marketing.

The main change was to put more emphasis on the site as a whole, and to remove web pages that failed to offer expert information on the topic. If an article seems shallow in content, and does not appear to be written by an expert, if it appears sloppy and not well researched, if it is short or fails to offer information other than what is obvious, then Panda might well decide it does not deserve a listing.

Keep in mind that Google's main objective is to provide Google users that are using the search engine to find useful and authoritative information on the topic defined by their search term. It does not take your article marketing strategies into account, and if Google's algorithm calculates that your page content or article is not offering useful and authoritative information then don't expect it be listed.

So how to you write articles to meet the needs of Google's customers - not Google, take note, but Google's customers! Those who understand how to write articles after Panda will know that they should write only on those topics they know a fair bit about. Article marketing has returned to the domain of the writer rather than the plagiarist or the spinner.

Fudging and waffle will no longer work, no matter how many keywords you sprinkle about in it, and this signifies the end of many fairly expensive eBooks out there that explains how to create meaningless articles, and also of many forms of spinning software that will generate articles of little meaning and certainly no chance of being listed.

Article spinning is on its way out due to the Google Panda algorithm update no matter what the software designers try to tell you - straight from Google's mouth! Give up spinning and start writing your own articles with substance; with a lack of similarity to thousands of other articles and with some unique or at least meaningful information useful to Google's customers.

Articles of below 400 words will no longer be acceptable by most article directories, and you are recommended to write from 500-800 words if you want Google to list your articles or web pages.Many article directories no longer accept fewer than 400 words - I think the minimum should be 500, but I was also one of those that complained about articles of under 400, so I got my way.

How to write articles after Google Panda? Easy! Write about a topic you know or care about, write well with good grammar and spelling (bad grammar is no longer acceptable in article marketing), structure your article properly, making it absolutely clear what you are writing about, and try to be original without copying other articles. Do all of that then perhaps your article will be accepted for publication, and if it is then you also have a chance of it being listed by Google.

Acceptance and listings are no longer guaranteed, and large numbers of submissions are being refused when they would have been accepted for publication prior to Panda. Most of these substandard articles have been removed from Google's index and hence its listings, and also from the directories' databases.

Article marketing is getting close to being honest again, with genuine writers writing genuine articles without recourse to software spinners or scrapers plagiarizing or copying from other articles published online. Google has got wise to you, so get honest, with clear and honest information, and you will be rewarded. Anything else and you will be punished if you do not know how to write articles properly - particularly after the Google Panda update.

More details on article marketing and the Google Panda algorithm update can be found on Pete's website Article Services where you will also find out how to write articles acceptable to Google and the article directories.

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10 Header Writing Tips to Instantly Boost Your Advertising Traffic - SEO Phase

An effective headline determines whether or not your prospective customer will read the next sentence of your sales message.

You must grab your reader's attention with something that appeals to them and forces them to want to learn more, otherwise you won't make a sale.

Whether you have a successful headline or you are just starting to write your next ad or sales letter, here are 10 Headline Writing Tips That Will Instantly Improve Your Advertising Results:

1. Put your prospects name in your headline. Everyone wants to see their name in "The Headlines". This will definitely grab their attention and get them to read your ad or sales letter.

2. "Use Quotations" around your headline. Quotation marks create the perception that your headline is a testimonial and has credibility. And credibility, in turn creates more believability, and this can significantly increase response to your ad.

3. Don't make your headline to "BIG". Many advertisers believe that bigger headlines get a better response. Bigger is not always better. You want your headline to be in a readable and believable size compared to the rest of your ad. A big headline can reduce your credibility because it looks to "hyped up."

4. Don't end your headline with a period. This creates a pause in your readers mind and they may decide to move on to something else. People have been trained to pause at a period. But if you end your headline with an "!" exclamation point you will ad excitement to it and your reader will want to move forward with your ad (this is a good rule of thumb, but it's not a law. I've seen and written ads with a period in the headline and it's worked.) Another technique is to leave your headline open ended or use "..." to get them to move into your body copy.

5. Use one, two, even three subheadlines. Subheadlines below your main headline can be very effective in building intrigue and excitement in your reader. Each subheadline should be smaller compared to the main headline and the subheadline before it; ultimately your reader will end up in the main body of your ad or sales letter before they know it.

6. There are many advanced techniques for producing great headlines but what I've found to be simple and effective is to use the best benefit your product or services provides as your main headline, and then ad "How To..." to it. For example, if your best feature as a web developer is getting websites built and online within 3 days, the benefit of that could be..."How To Attract New Business Worldwide While You Sleep Starting In 3 Days!"

7. If you use "$" dollar figures in your advertising use this tip: If you help people save or make an extra $2,500 with your product or service, attach a decimal point to it: $2,500.00. What looks like more money, $2,500 or $2,500.00? Conversely, if you are stating a price for your product, put as few "0's" in the price as possible. For example, if your product costs $2,500, you don't want to print, "$2,500", or "$2,500.00". You want to print something like $2,499. This looks less threatening.

8. Combine a grabber with your headline and you might get amazing results! Grabbers are small gadgets and trinkets that are attached to your letter or report that get your prospects attention like: million dollar bills, real money, string, magnifying glasses, pencils, fake checks, bubble gum, poker chips etc. The key is to tie in your grabber with your offer in a clever way. Also, if you combine a headline above and/or below your grabber you'll really ad power to your advertising.

9. Make your headline newsworthy. "How To Get Your Tax Refund In 10 Days!" is a pretty good benefit oriented headline, but you could test a newsworthy approach like..."Local Tax Planner Gets Clients Over $1,000,000.00 In Tax Refunds!"

10. Use a testimonial as your headline...Get the most detailed and specific testimonial you have and use it as your headline. For example, "I made an extra $32,000.00 In Six Weeks, and another $10,000.00 in Two Days!" is a prime example of a specific testimonial. This makes it very appealing because it's real, it's newsworthy, and I can attach a real name to it.

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Learn How To Effectively Persuade Others Through Writing

Writing a persuasive essay can be creative and fun. It is one of the writing formats that are covered in the English Composition course. Following a few basic guidelines can help you write an influential and convincing essay. First, you must understand the purpose for writing persuasively. This style of writing gives reasons, with supporting material, to convince the reader to take a specific action.

To commence, you must determine the purpose or goal of the essay. You can ask and answer questions like "What action do I want to persuade people to take? Why is this action important to me?" It is also essential that you know who the audience will be. Once you have answered these questions and selected your goal, you are ready to write the body.

Introductions are extremely powerful. Effective introductions do more than state the goal. If properly written, it can command your reader to sit up and pay attention. An authoritative introduction can be written in a few different ways. Ask a question - This tactic stimulates the reader's mind and forces him or her to make an attempt to answer a question. Describe a scene - This appeals to the reader's imagination and emotions. Make a startling statement - This is intended to shock the reader with a surprising fact.

Supporting information gives your argument credibility, so include strong reasons that back up your goal. It is best to elaborate on each reason, supplementing them with facts and examples, not opinions. Facts give information that can be proved. Explain why the reader should do what you suggest. It is a good idea to list specific reasons as to why the reader should support your goal.

Use various techniques to make your reasons convincing. First, contemplate how the reader might disagree with your reasons. Second, anticipate and answer possible objections within the essay. Third, appeal to the reader's sense of fairness. Fourth, link your reasons to ideas the reader already has about what is right and what is wrong. Fifth, persuade through emotions. Lastly, connect your reasons to feelings you and the reader may share.

Your argument is your reasons, which are supported by detailed facts and examples. Be careful to organize your argument so that it is convincing and persuasive. You can either start with your most important reason, to gain the reader's attention. Or, end the argument with the most important reason in order to leave the reader thinking. Be sure to state your reasons in the topic sentences.

Conclusions are just as powerful as introductions, so you will want to make the conclusion forceful. This can be in the form of a personalized appeal to call the reader to action. You can use a thought-provoking end warning, predicting what might happen if action is not taken. Or, you can wrap up your argument with an unusual or interesting comparison.

Writing a persuasive essay is not as challenging as one might think. Oftentimes, the most challenging part is finding the topic that you want to advocate. Once you have committed to your selection, following a few basic ground rules can help you produce a winning and persuasive essay. Students can complete a college English Composition class through online college.

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